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Taliban seek to woo tourists amidst global pariah status

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KABUL – In a surprising move, the Taliban regime in Afghanistan has opened the doors to a pioneering institute aimed at training professionals in tourism and hospitality. Despite facing international condemnation for their restrictions on women’s rights and governance, the Taliban are actively seeking to attract tourists to the war-torn nation.

The newly inaugurated Taliban-run Institute of Tourism & Hotel Management in Kabul saw its inaugural cohort, consisting solely of men, gather in cramped classrooms eager to learn the ropes of the tourism industry. With Afghanistan’s economy struggling and poverty rampant, the Taliban are banking on the allure of the nation’s natural beauty and historical richness to entice visitors.

Foreign interest in Afghanistan has been on the rise, buoyed by a decrease in violence and improved flight connections. However, challenges abound. Visa accessibility remains a significant hurdle, exacerbated by severed diplomatic ties with many nations and an ongoing power struggle within Afghanistan’s embassies and consulates.

Despite these obstacles, Mohammad Saeed, head of the Tourism Directorate, remains optimistic about Afghanistan’s tourism potential. He envisions a future where tourists can obtain visas on arrival, but acknowledges that significant infrastructure improvements are necessary.

Meanwhile, students at the institute express varied aspirations, from showcasing Afghanistan’s picturesque landscapes on social media to establishing hotels. However, the absence of women in the institute underscores the stark reality of gender disparities under Taliban rule.

As international travel companies navigate the ethical implications of promoting tourism to Afghanistan, some emphasize the importance of responsible tourism practices and supporting local initiatives. Shane Horan, founder of Rocky Road Travel, emphasizes the need to foster mutual respect and understanding while remaining mindful of the broader political context.

While the Taliban’s efforts to revitalize Afghanistan’s tourism sector may signal a shift in their approach, the exclusion of women from educational opportunities serves as a stark reminder of the challenges facing gender equality in the country.

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